A new plugin we have created converts all properties in your real estate office database into posts through the Wordpress blog and automatically creates real estate tags specific to the property and its location.

What does all of this mean? It will increase the size of your sitemap by around 500% because around 6 website pages are created for every current property and all future properties added to your website. The headline of the post is the headline of the property ad while the post description is the property ad description. At the top of each post we have also including the property type, listing type, type of sale and address of the property which are all keywords which property seekers are likely to search Google for.

Because everything is automated we are also generating automated tags which search engines love. The tags are specific to the property location and property type, lets take a look at this listing http://www.brealt.com.au/2009/08/acreage-lifestyle-close-to-cooroy/. We have:

363 Lake Macdonald , Cooroy, Qld
House For Sale – $780,000

The tags which are automatically generated are: Buy House Cooroy , House For Sale Cooroy , Real Estate Agent Cooroy , Real Estate Cooroy , Sell House Cooroy. This plug-in of course would work for any property and any location such as River Street, Cambridge, Massachusetts.

If the property was for lease, a different type (eg house) or in a different suburb the tags would be different. Each one of these tags creates a page in Wordpress which is then included in the sitemap and sent to Google. This plugin is so powerful as the sitemap for this website http://www.brealt.com.au/sitemap.xml has gone from around 30 pages to over 600 pages in the matter of seconds. So 570 pages packed with property descriptions, headline, address and keywords property seekers can type into Google.

This is only possible due to features of the Wordpress CMS system and how search engine friendly it is.

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We have recently built a wordpress real estate network for the group of offices under the Great Ocean Road Real Estate brand. They have a group website www.greatoceanroadrealestate.com.auand then 6 office websites. They wanted a solution which allowed them to post an article on the corporate website blog which also appeared on the other network websites.

We built a small Multiple Post plugin which allows blogs to be post on an unlimited number of WordPress blogs as long as they are situated on the same server. The post writes to the other blogs and inserts the exact same WordPress post with the same title and description as what is on the original post. It also creates identical tags and categories which were used on the original post.

What’s even better about the plugin is that if you update the post on the original blog it will filter through to the other blogs the post appears on.

Another awesome example of the robust nature of using Wordpress CMS.

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The popular application WalkScore has now become a phenomena in the US with many major real estate portals including Zillow, ZipRealty and Postlets all deciding to use this application along side their property listings.

What is WalkScore “Walk Score helps people find walkable places to live. Walk Score calculates the walkability of an address by locating nearby stores, restaurants, schools, parks, etc. Walk Score measures how easy it is to live a car-lite lifestyle—not how pretty the area is for walking.” Read the rest of this article »

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We are often asked why we chose Wordpress as our CMS. Previously we used a proprietary product. It stood well for a period of time, however as it was only a basic system we decided to look around for alternatives. We came across Wordpress and once we tested some development we knew it was the system for us. Flexible, extendible and with 1000’s of developers using the software, it just made sense.

Wordpress is now pretty much the number one choice worldwide for blogging and extendible CMS systems and our decision has been vindicated not only by the core software but by the company it keeps. Read the rest of this article »

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Getting into social networking can help you expand the reach of your real estate business. With ever increasing real estate business being conducted online it is important that your company places an emphasis on being open and human to your prospective clients.

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