Ginga provides a wide range of services to real estate agents and real estate industry website owners. We have be building websites, applications and system for real estate industry for over 10 years and have the experience needed to establish or enhance the online presence of your real estate business. Outlined below is a brief overview of the services we provide the real estate industry.
- WordPress Website Design & Development
- Ruby On Rails System Development
- Social Networking Applications (Facebook & Twitter)
- Mobile Phone Websites & Applications
- User Interface & Web Design Consulting
- Logo Identity Design
- Real Estate Mapping Applications
- Search Engine Optimisation
- Search Engine Marketing
WordPress Website Design & Development
WordPress is a state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards and usability, used by millions of people worldwide and with a developer network of tens of thousands. This is the software Ginga uses to run your website, and you will use this to update content on your site and to publish news and media releases. Read more at www.wordpress.org
Just some of the features:
- Simple user interface
- Create new pages
- News and media releases
- Link lists
- Brochures, videos, podcasts
- Automated email subscriptions
- Social networking
- Search engine-friendly
- Multiple authors/privileges
- RSS, XHTML
- W3C standards compliance
- Online documentation
- World’s largest CMS developer community
- Open source
Ruby On Rails System Development
Ruby on rails is an open-source web framework that’s optimised for programmer happiness and rapid development. It allows developers to right exciting and meaningful code my favouring convention over configuration.
Ruby is one of the most popular and fastest growing frameworks to develop systems with and is what Ginga users for all of it’s system development. With a healthy community of Ruby developers across the World and because of the robust nature of the framework makes Ruby on Rails ideal for all systems development both large and small. Read more about Ruby on Rails http://rubyonrails.org/
Just some of the features:
- Fast and institutive systems
- Rapid development of systems
- Model View Controller (MVC) architecture so data is separated from presentation
- Database Access Library simplifying data handling in databases
- Libraries for common tasks simplifying the coding of common programming tasks
- Convention over configuration through simple programming conventions
Social Networking Applications (Facebook & Twitter)
Social networking is the fastest way for a business to build their brand identity and must be considered with any real estate related online business strategy. Ginga has developed a number of Facebook and Twitter applications for the real estate industry helping businesses agents and buyers connect with one another.
Our social networking applications:
- Are built for Twitter or Facebook
- Synchronise with your website and brand
- Are managed through your website CMS or system
- Are robust and scalable
Mobile Phone Websites & Applications
More and more real estate agents are working remotely and require 24/7 access to their email and web applications while property seekers are use mobile as a means to search for property. Ginga has been involved with the developed a number of mobile phone applications & websites allowing agents, vendors and property seekers to stay connected 24/7.
Our mobile phone websites & applications:
- Allow your clients access to your product 24/7
- Updated in real time
- Are fully hosted by Ginga so you have nothing to do
- Synchronise with all mobile devices
- Can be iPhone specific applications
User Interface & Web Design Consulting
We realise that forming an online presence can be a daunting experience, especially with the myriad of confusing technologies available, and thousands of web design agencies making all sorts of claims about their services. That is why, with over 10 years of real estate internet experience in web design and development, no one is better placed to help you map out at strategy for your web development.
Our web design consultancy can:
- Help you understand what technologies/platforms are needed for your real estate development
- Cut through the hype and explain what your real estate system can and cannot do for you
- Suggest the most cost-effective solution for your needs, in jargon-free terms
- Advise about search engine positioning and web site promotion
- Devise ways of streamlining your systems
- Advise on site security
Logo Identity Design
Ginga has a long and established background in creating, developing and implementing corporate identity and branding projects. At Ginga, we believe that successful brand design is about promoting business strengths. Regardless of whether we are working on a new identity or developing an existing brand, we start by thinking about our client strengths and core beliefs as a business. Only when we’ve agreed and defined a customer’s brand values, needs and objectives, can we start to build and communicate a brand.
Our objective is always to define what drives customers to a brand. What makes them buy? What do they like about doing business with you? What are potential customers looking look for in their buying decisions? All this helps us to develop the look, feel and messages behind your corporate identity – so you can develop your business and maximise its potential.
Our corporate identity consultancy includes:
- Brochures
- Business cards
- Car wrapping
- Flyers
- Letterheads
- Logos, slogans and tag lines
- Newspaper layouts
- Style guides
- Yard signs
Real Estate Mapping Applications
Ginga utilises Google, Yahoo and MSN mapping to create a superior user experience for potential customers by giving them more information on property listings. Our mapping applications can be property-specific or site-wide, and can be customised for any real estate solution you are looking to create.
Real Estate Mapping Applications:
- Custom interfaces
- Stand alone applications
- Integrated applications
- Google, Yahoo and MSN mapping
Search Engine Optimisation
Ginga websites are full standards compliance – this is important not only for interoperability with today’s browsers, but also for forward compatibility with the tools of the next generation. All of our real estate websites have unique meta tags (headers and descriptions) for all pages, including your property pages, and come standard with next-generation XML sitemaps for Google, Yahoo and MSN search engines, from day one. Pretty cool hey!
Search Engine Optimisation:
- XML sitemaps – Google, Yahoo, MSN, Ask
- Unique property tagging
- Property-specific tag clouds
- Title, description meta-tagging
- Site-wide implementations
Search Engine Marketing
There are many ways to market your website, but by far the most effective in terms of costs and results is to use our Search Engine Marketing services. It works like this: a user on Google searches using the term ‘real estate in xyz suburb’ or ‘real estate agent in suburb xyz’; we create a campaign around these and many other terms (buying these terms) to advertise your website. You only pay if the user then clicks on your advertisement.
Search Engine Marketing Campaigns:
- Google Adwords Professional
- Overture
- Sensis
- MSN
- Real Estate Networks
